JNL FINANCIAL CLARITY & KPI REVIEW

Know What Your Numbers Are Actually Telling You

You shouldn’t have to wait until the end of the month—or longer—to find out whether the business is actually making money. This review looks at how your financial information is captured, organized, reported, and used so you can make decisions with numbers you trust.

We look beyond the P&L to see whether job costs, gross profit, cash, AR/AP, labor, overhead, and the KPIs that drive the business are giving you a clear picture—or creating more questions.

Who This Financial Clarity & KPI Review Is For

  • You get financial reports, but you’re not completely sure you trust what they’re telling you
  • Revenue looks healthy, but cash still seems tighter than it should
  • Job costing or gross-profit numbers are inconsistent, late, or difficult to verify
  • Too many financial decisions are still being made from instinct instead of current information
  • The business has grown, but the financial reporting and controls haven’t kept up

How the Financial Clarity Review Works

We start with the information you already have, trace how it moves through the business, identify where visibility breaks down, and turn the findings into a practical financial roadmap.

Get the Information

You complete the intake and provide the financial reports, job-cost information, and operating data needed for the review.

Follow the Numbers

We look at how financial information moves from transactions and job activity into the reports ownership is using to make decisions.

Find the Gaps

We identify reporting delays, coding problems, missing controls, inconsistent job-cost data, and other issues that are making the numbers harder to trust.

Create the Roadmap

You receive clear findings, recommended financial and KPI structures, and a prioritized 30/60/90-day plan showing what should change and what should happen first.

What JNL Reviews & Recommends

The goal is not to turn the owner into an accountant. The goal is to make sure the financial structure gives ownership the information needed to actually run the business.

Financial Structure & Coding

Chart of Accounts, revenue and direct-cost structure, Products/Services or Items, Jobs/Projects, Classes, Locations, and other coding used to organize financial information.

Profit & Job-Cost Visibility

Gross profit, labor, materials, subcontractors, overhead, job-cost capture, estimated-versus-actual information, and where profitability is becoming unclear.

Cash, Billing & Close Controls

Invoicing cadence, deposits, AR/AP visibility, cash reporting, transaction timing, and the month-end close process.

KPIs & Owner Reporting

What the owner should see weekly, monthly, and quarterly; which KPIs matter; who owns them; how they are defined; and how often they should be reviewed.

The Numbers an Owner Should Know Every Week

An owner should not have to dig through reports or wait until month-end to understand what is happening. We identify the handful of financial and operating numbers ownership should be able to see consistently and use to make decisions.

Cash & Working Capital

Current cash position, upcoming obligations, accounts receivable, accounts payable, and whether the business has enough operating dollars to support what is coming next.

Revenue & Gross Profit

Revenue against target, gross-profit dollars and percentage, and whether completed or active work is performing near the margins the company expected.

Labor & Job-Cost Performance

Labor percentage, actual hours versus estimated hours, material or subcontractor variance, and where job-cost performance is moving away from plan.

Backlog, WIP & Near-Term Outlook

Work sold, work in progress, billing status, production capacity, and enough forward visibility to see financial pressure before it becomes an emergency.

The 48-Hour Financial Visibility Goal

An owner should not have to wait weeks to understand what is happening financially. A high-end goal is to have the company’s key financial and operating information substantially current through the prior 48 hours, with known exceptions clearly identified.

Capture Activity Quickly

Invoices, deposits, bills, receipts, payroll/time, job costs, and other important transactions should enter the system on a defined and consistent schedule.

Code It Correctly

Information needs to land in the right accounts, jobs, classes, locations, or cost categories so the reports actually mean something.

Identify Exceptions

Missing receipts, delayed vendor bills, uncaptured time, unposted transactions, or other gaps should be visible rather than silently distorting the numbers.

Give Ownership a Current View

The owner should be able to see the key numbers needed to run the business without waiting for a full month-end close or digging through multiple systems.

The 48-hour target is an operating-visibility goal—not a promise that the books are fully reconciled, tax-ready, or CPA-audited every 48 hours.
WHY IT MATTERS

Why Financial Clarity Matters

Revenue alone does not tell you whether the business is healthy. The quality, timing, and structure of the information behind the numbers determine whether an owner can spot problems early or finds out after the damage is done.

01

Misleading Numbers

Reports can look complete while poor coding, delayed transactions, missing job costs, or inconsistent reporting give ownership a distorted picture of what is actually happening.

02

Margin Blind Spots

If actual labor, materials, subcontractors, and other direct costs are not being captured and reviewed consistently, margin slippage can stay hidden until the job—or the month—is already over.

03

Decisions Come Too Late

When cash, AR/AP, gross profit, job costs, and other key information are not current, owners end up reacting to old information instead of seeing problems early enough to act.

What You Receive

You receive a clear assessment of what is working, what is unreliable, and where financial visibility is breaking down.

Findings may include issues with reporting structure, coding, job costing, billing, AR/AP, cash visibility, transaction timing, month-end close, KPI reporting, or ownership of financial information.

The findings are prioritized by business impact and urgency so you know which issues deserve attention first—not just everything that could possibly be improved.

JNL provides recommendations for how the financial information should be structured so ownership can make better decisions.

Recommendations may address the Chart of Accounts, revenue and direct-cost categories, Jobs/Projects, Products/Services or Items, Classes, Locations, KPI definitions, reporting frequency, ownership, and other financial or operating coding where applicable.

JNL also identifies what the owner should see weekly, monthly, and quarterly, along with the reporting cadence needed to keep that information useful.

JNL recommends the structure and provides the framework for implementation. Actual bookkeeping, recoding, software configuration, and administrative setup are not included unless separately contracted.

You receive a prioritized 30/60/90-day action plan showing what should change, what should happen first, and who inside the business should own each step.

The roadmap may include improvements to transaction capture, financial reporting, job-cost visibility, billing and collections, cash reporting, KPI cadence, exception handling, and month-end close.

The goal is to give the owner and internal team a practical sequence for improving financial visibility without trying to change everything at once.

At the conclusion of the review, we walk through the findings, recommendations, priorities, and 30/60/90-day roadmap together.

We’ll discuss what the numbers are showing, where the largest risks or gaps are, what should be addressed first, and what success should look like.

The executive review is also the opportunity to clarify questions before the client begins implementation with its internal team, bookkeeper, CPA, software provider, or other appropriate resource.

Investment & Timeline

Professional Investment: $4,500

The Financial Clarity & KPI Review is typically completed over approximately 2–3 weeks once JNL has received the signed agreement, deposit, and substantially complete intake information.

Payment Schedule

$2,250 deposit to schedule the engagement
$2,250 final payment due before the final review and release of final deliverables

The review is a fixed-scope engagement. If additional work is identified, nothing is added without your approval.

What This Review Does Not Include

This review is focused on analysis, recommendations, financial structure, and the implementation roadmap. JNL does not perform bookkeeping, accounting entries, historical transaction cleanup or recoding, bank reconciliations, tax preparation, or CPA/audit services as part of this engagement.

JNL may recommend how the Chart of Accounts, P&L structure, job or class coding, KPI reporting, and other financial information should be organized, but the actual changes inside the client’s accounting or operating systems remain the responsibility of the client and its accounting, administrative, or software team unless implementation support is separately contracted.

The goal is to show you what should change, why it matters, and how to move forward — not to take over your bookkeeping or administrative function.

The Review Stands on Its Own

You are not required to hire JNL after the Financial Clarity & KPI Review.

Some owners take the findings and roadmap and implement the changes internally with their bookkeeper, accountant, administrative team, or software provider. Others may ask JNL to help with a specific follow-up project or ongoing operational support.

The purpose of this review is to tell you what the business needs — not manufacture a reason for another contract.

Get Clarity on Your Numbers Before Making Another Decision

If you’re questioning the numbers, margins, cash flow, job costs, or the reports you’re using to run the business, this review is designed to help you understand what is actually happening and what needs to change next.

Talk With James

No hard sell. If I don’t think this review is the right fit, I’ll tell you.